Win a festival-fashion makeover with Zoégas and me!

20150728 19:29

FannyLyckman_Zoega-festivalI’ve been to a lot of festivals and every time I spend extra time choosing what to wear! Its that time where you can go out of your comfort zone and dress a little over the top! Maybe you wanna be a hippie just for a day or maybe you all of a sudden feel like coloring your hair pink. Festivals is the time when this is appreciated and that’s why I love festival fashion.

I’m pro going a little bananas and this year you might even get rewarded for your craziness. At least if you come and hang with me at Way Out West! Because together with ZOÉGAs, I’ll be giving our free clothes and a fashion-make over to five lucky winners (one each new hour  amongst those who dares to wear their most distasteful (or fun/crazy!) outfit to the festival. After that I need a photograph with each winner for comparing, hopefully I changed your appearance for the better ;)

This is part of ZOÉGAs campaign to bring a more tasteful life to anyone behaving in a non-tasteful way. The worse you dress, the more likely you are to win! Got you some inspiration … ;)

Photosource: Getty Images

The competition will be held at Way Out West Aug 14th from 13:00-18:00 (me attending) and Aug 15th from 14:00-19:00 (Angelica Blick attending) in ZOÉGAs Coffee Lounge. If you’re more Good Taste than Bad Taste you’re of course more than welcome to hit the tent to just hang out with me between the same hours and drink ZOÉGAs coffee :) Check out their film about getting a more tasteful life below!


Hope to see you there in good or bad outfits!!! Xx

Light grey overknee

20150129 0:16

Furvest from Passport / Blouse from Selected femme / Shorts from LA  / Bag from Prada / Overknee boots from Mai Piu Senza / Watch from Softesh / Chain bracelet from Oxxo / Black and gold bracelet from Hermes

Fashion week day 3! Been working with Zalando this 3 days picking out some of my favorites from their website, and as you can see on the links I wear a lot of it today as well! It’s been amazing to have that extra closet now when my other clothes are in boxes and un up-packed suitcases. Did I even tell you that I both a new apartment with my boyfriend? Got so much in my head that I’m not even sure what I have, and haven’t told you yet. Been up since 07. am (again) working all day with both fashion week, shooting a little video for you guys and finishing up some designs that I’ll sent out in the end of this week! It’s really starting to happened now! It’s so amazing and soon I’ll let you in on the ride on the journey of my new clothing line! Can’t wait! Xx

Bravalla 2014

20140629 22:37

Rubrik-bravalla2Fannylyckman-bravalla2014-2Tack Båvalla för en sjukt bra helg, och tack alla ni som kommer fram och hälsar och fotar! Ni är så himla fina! <3

Som jag berättade i första inlägget åkte jag och mina tjejer till Bråvalla tillsammans med Budget för att testa deras nya bokningstjänst. Grejen är att jag älskar att åka bil. Du kan stanna vart du vill, spela hur hög musik du vill och sjunga hur högt du vill. Denna gången blev det inte riktigt lika lång roadtrip som vi gjorde i USA, men det är någonting speciellt med roadtrips. Eftersom jag inte har användning av bil i vardagen så vart det soft att kunna hyra en bil. Jag skrev mer om deras tjänst HÄR.

Stämning på Bråvalla var magisk trots regnet och det va så sjuuuukt mycket folk! Helt amazing! Nu ska jag krypa ner under täcket och försöka återhämta mig lite.

Ni hittar alla instagrambilder från helgen på @fannylyckman, #roadtobravalla och #budgettravelplanner


Black marble

20140519 10:15

Blackmarble_V5C0473Been using a white marble case to my iphone all spring, but now when I saw the news about the new black version I had to change it up! The black case will come out in store today and you’ll find them HERE.


Coat – HERE   /   Bag – HERE   /   Phone case – HERE