Love this campaign!! Creative minds makes me happy and Gina Tricots new campaign “Party Factor” is nothing but! All clothes has been inserted with a chip that measure movement, volym, location etc, and tested by some of the north Europe’s party girls to see which outfit thats has the highest score for dancing romance or an all nighter. Pretty clever huh? Not sure what my look scores but if I know myself I’m guessing an all nighter! ;) Check it out HERE!